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Spring Clean Your Next Direct Mail Campaign
While the response rate on direct mail outperforms all digital channels by almost 600%, a lot of money is wasted each year due to suboptimal campaigns resulting in poorer response rates, increased overall campaign costs and ultimately unhappy customers. According to one research, up to £300m p.a. are wasted in the UK alone. The guys at The Software Bureau prepared a very useful keynote identifying five sources of waste through which we will run briefly: Pack Design - accordin