While the response rate on direct mail outperforms all digital channels by almost 600%, a lot of money is wasted each year due to suboptimal campaigns resulting in poorer response rates, increased overall campaign costs and ultimately unhappy customers. According to one research, up to £300m p.a. are wasted in the UK alone. The guys at The Software Bureau prepared a very useful keynote identifying five sources of waste through which we will run briefly: Pack Design - accordin

Whether it is e-mail, e-books or e-document, doing it electronically is always better! This is a common misconception among many, but neither is the e-solution always eco-friendlier than chopping trees nor does it always serve your purpose best. Just take your own mailbox as an example: How many more e-mails do you receive per day compared to letters? Therefore, reaching out by direct mail may bypass the recipient's mailing jam while being more sustainable after all. Here is